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PERSONAL INFORMATION
“Personal Information” generally means any information that identifies you as an individual, and any other information we associate with it. We collect a few categories of information, from a few different sources:
Profile information and other content you voluntarily provide us, which may include:
User name and password
Contact information when you register on our Sites, such as your name, street address, demographic information (such as your gender), date of birth, phone number, and/or email address. You may also provide us information about other people, such as when you direct us to send a gift on your behalf.
Any content or contributions you post in a public space on the Sites. This includes comments, videos and photos that you might submit. If you contact us through a social media site, we may collect your social media identifier.
Any information you provide in communications with us, such as via social media, e-mail or our customer call center.
Payment information, such as when you make a purchase with us and we need your billing information to process the transaction.
Information that is passively collected when you use the Sites, such as by our web servers and by third party analytics tools we use:
Our system logs may record certain information about visitors to our Sites, including the web request, Internet Protocol (“IP”) address, device and mobile ad identifiers, browser information, interaction with the Sites, pages viewed, app usage, and other such information; we may collect similar information from emails you receive from us that can help us track which emails are opened and which links are clicked by recipients.
We use certain pixel tags and other technologies to help us understand how you use the Sites and enable us to personalize your experience.
We may detect the physical location of your device by, for example, using GPS information collected by mobile apps or location information shared by your web browser. We collect this information for purposes of enhancing or facilitating our services, such as enabling certain functionalities of the Sites that can provide you with information about promotions or relevant product information near you. We may use your device’s physical location to better understand how our Sites and other services and functionality are being used and to provide you with relevant and personalized location-based services and content, including advertising. Should you wish to opt out of the collection of this information, please adjust the settings of your device so that information about your physical location is not sent to us or third parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings. Please note that your location may be derived from your WiFi, Bluetooth, and other device settings. Please consult your device settings for further information.
We may receive information from third parties such as advertising and marketing partners, public databases, and social media platforms, to supplement the information we receive from our consumers. If we do so, this policy governs how we can use that information.
In addition to collecting Personal Information, we may collect information that does not identify you and is not associated with your Personal Information. We may also de-identify information so it no longer identifies you. We can aggregate and use such information to engage in marketing and other activities in a manner that protects our consumers since it does not use their Personal Information and is outside the scope of this Privacy Policy.
How We May Use Personal Information
We may use Personal Information as permitted by law, for the following business purposes:
to respond to your inquiries and fulfill your requests
to send administrative information to you, such as about your account or purchases or respond to your inquiries and requests for information
to communicate with you about orders, purchases, returns, services, donations, promotions, campaigns, programs, contests, sweepstakes, and accounts
to inform you about our brands, products, promotions, events or other promotional purposes
to re-contact you if we have not heard from you in a while
to send you advertising/promotional material from any of our affiliates, and on behalf of our promotional and strategic partners
to improve your experience with our products and services, such as by personalizing your experience with us
to process rewards, prizes, and donations, as applicable
to allow you to participate in polls, sweepstakes, instant win promotions, contests and other promotions and to administer these activities
to deliver gift cards or gifts to others in accordance with your instructions
to permit you to participate in social sharing, including live social media feeds
to perform analytics, quality control, market research, and determine the effectiveness of our websites, mobile applications, promotional campaigns, and develop new products and services
We may also use Personal Information as we believe to be necessary or appropriate for certain essential purposes, including:
to comply with applicable law and legal process
to respond to requests from public and government authorities, including public and government authorities outside your country of residence
to detect, prevent, or investigate potential security incidents or fraud
to facilitate the functionality of our mobile applications and websites
to provide important product safety information and notice of product recalls
to enforce our terms and conditions
to protect our operations or those of our affiliates
to protect our rights, privacy, safety or property, security and/or that of our affiliates, you or others
to allow us to pursue available remedies or limit the damages that we may sustain
If you submit any Personal Information relating to other people in connection with the Sites, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
How Personal Information May Be Disclosed
To the extent permitted by law, all of your Personal Information may be disclosed with the following categories of third parties:
to our affiliates for the purposes described in this Privacy Policy
to our third-party service providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, email delivery services, credit card processing, auditing services and other services, to enable them to provide services
to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings)
in connection with the essential purposes described above (e.g., to comply with legal obligations)
To the extent permitted by law, your name and contact information (and other information you make public) may be disclosed with the following categories of third parties:
to third-party strategic partners with whom we may enter into a special relationship for promotional activities, where permitted by law
to third parties in connection with certain promotions or sweepstakes you may participate in; to the extent that the promotion’s rules concerning the treatment of your Personal Information are stricter than this Privacy Policy, the promotion’s rules apply
To the extent permitted by law, information that is passively collected when you use the Sites may be disclosed with the following categories of third parties:
our online and email advertisers or other third-party vendors we use who may provide cookies, pixel tags, web beacons, clear GIFs or other similar technologies for use on our Sites or other websites to manage and improve our online and email advertising campaigns.